One coat, but due to horrible photography, you can't see how good it really is. Look at my lower lashes, in the middle, where the mascara has touched, compared to the outer corner. There is a big difference. Went from miniscule to defined. It really doesn't hold the curl fairly well and with two coats, its a little too dramatic for daytime wear. But I still love it.
The only thing that bugs me is the original price. This was billed for $35 dollars when it came out, I bought a backup of it when it was on sale for around $7 and now the price went back up to $8 something. Geez, has Sephora and/or Cargo been ripping me off? Probably, but didn't stop me from buying a backup. Sigh...
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